Can you clearly show that your service/product provides an ROI for your customers?
If so, a good way to demonstrate this is by using a ROI calculator. Adding one of these simple but efficient widgets to your website will give you a powerful lever in convincing the prospect/visitor that the service/product you have can generate a positive ROI no matter how much the purchase price is.
Need an example? You can check out one here.
If you would like to create your very own ROI calculator for free, you can here.